Sr. Graphic Designer
SOUTHERN CHAMPION TRAY LLC
Expands expertise in integrated marketing, digital marketing, visual communication, and emerging design trends to strengthen SCT’s brand and marketing effectivenessContinues to develop advanced capabilities in AI-powered creative tools and evaluates new technologies that improve creative quality, efficiency, and workflow while maintaining responsible AI practicesBuilds increasing influence as a creative partner by translating business objectives, audience needs, and stakeholder input into effective marketing solutionsStrengthens project leadership skills by independently managing increasingly complex, cross-functional creative initiatives from concept through completionMentors and shares knowledge with other design and marketing team members, contributing to continuous improvement, innovation, and capability developmentDevelops the ability to evaluate creative and marketing effectiveness using feedback, performance data, and business outcomes to inform future campaigns and initiativesExpands knowledge of SCT’s products, customers, markets, and business strategy to better connect creative work to profitable growth and broader organizational objectivesQUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Advanced degrees or professional certifications are highly desirable.Minimum seven (7) years in marketing and graphic designDemonstrated experience in coordinating branding initiatives, digital marketing strategies, and comprehensive marketing campaignsAdvanced knowledge in website development and design principles, including CMS platforms like WordPress and SharePointProficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), MS Office, and digital marketing tools and platformsProficiency in Adobe After Effects and Premier Pro, a plusProficiency with AI-powered design and creative tools, including experience using generative AI as part of the creative process for concepting, image development, editing, ideation, and workflow efficiencyExperience developing presentations and working within Microsoft PowerPoint and other Microsoft 365 applicationsProven track record of innovative design for promotional plans, including research, pilot programs, and execution of marketing programs for a diverse product portfolioUnderstanding of responsible AI use in a professional creative environment, including appropriate consideration of brand integrity, confidentiality, intellectual property, accuracy, and final human reviewOTHER REQUIREMENTS The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. While performing the duties of this job, regularly exposed to a climate-controlled office environment and occasionally a shop manufacturing environment. Office environment exposures include frequent telephone and computer use.