Lead Graphic Designer - Luxury Brand Studio & Team Leader
World Equestrian Center
ocala, Florida | 2 weeks ago
The Lead Graphic Designer plays a critical role in shaping and stewarding the visual identity of both our luxury resort offerings and our equestrian and sport programming. Design and produce a wide range of high-impact creative materials, with a strong emphasis on digital advertising and campaign-driven marketing assets.Lead the development of new brand identities, including logos, luxury-focused visual systems, collateral templates, and comprehensive style guides.Steward and evolve existing brand identities, ensuring cohesion across all platforms and sub-brands.Collaborate closely with marketing leadership to ensure all creative output supports and enhances strategic campaigns, business objectives, and revenue goals.Concept and execute a variety of deliverables, including:Digital and print advertisingSocial media graphics and promotional assetsEmail and web graphicsSignage and event brandingMenus, brochures, presentations, and internal materialsSales collateralEnsure all design outputs are consistent with brand guidelines while adapting visual tone for distinct sub-brand audiences (for example: luxury hospitality vs. equestrian sport).Stay current with design and marketing technology, including AI, digital signage, paid media, and UX considerations to ensure WEC creative remains innovative and effective.Oversee, mentor, and guide one or more graphic designers, including formal management responsibilities and art direction.As needed, support light motion graphic design needs for digital and social channels.This job description in no way states or implies that these are the only duties to be performed by the associate occupying this position. 7+ years of professional experience in graphic design, with at least 3 years in a senior or lead role.Proven, high-level experience in luxury branding is required, with a portfolio that demonstrates expertise in logo creation, brand identity systems, and visual storytelling for luxury, lifestyle, hospitality, or resort brands.Demonstrated success in overseeing and mentoring other designers, providing direction, feedback, and elevating team-wide creative output.Expertise in Adobe Creative Suite. Bonus if proficient in motion/video tools such as After Effects and Premiere.Strong understanding of layout, typography, color theory, and production across both digital and print mediums.Proven ability to design across multiple channels, with an emphasis on digital advertising and conversion-driven creative.Experience leading brand launches, from concept to full rollout across marketing materials.Collaborative mindset and strong interpersonal skills, a positive, solution-focused team player open to feedback and committed to continuous improvement.Exceptional attention to detail, organizational skills, and the ability to manage multiple projects in a fast-paced environment.Experience with equestrian sport is a plus but not required.Portfolio Requirements: All applicants will be required to submit a background check prior to employment.
Full-Time