Web Designer & Digital Marketing Manager

Replies within 24 hours **Benefits:** * Competitive salary * Dental insurance * Health insurance * Opportunity for advancement * Paid time off * Vision insurance FIT LIFE Health Clubs is a dynamic, multi-location health club chain dedicated to empowering our members to achieve their fitness goals. We’re seeking a talented Web Designer & Digital Marketing Manager to elevate our online presence and drive engagement across our communities. **Job Summary:** We are looking for a skilled professional to update, maintain, and enhance our website while managing all marketing and social media efforts for our multi-location health club business. This role requires a creative, organized individual with expertise in web design, digital marketing, and social media strategy to strengthen our brand and attract new members. **Key Responsibilities:** *Website Management:* •  Update and maintain the company website to ensure functionality, user-friendliness, and alignment with brand standards. •  Implement design changes, including responsive layouts, UI/UX improvements, and content updates using platforms like WordPress, Wix, or Webflow. •  Optimize website for SEO, load speed, and mobile compatibility. •  Troubleshoot technical issues and coordinate with third-party vendors as needed. •  Integrate features like class schedules, membership sign-ups, and e-commerce functionality. *Digital Marketing & Social Media:* •  Develop and execute comprehensive marketing campaigns to promote gym memberships, classes, and events across all locations. •  Manage social media accounts (e.g., Instagram, Facebook, Tik Tok) by creating engaging content, including posts, stories, and videos, tailored to our fitness community. •  Design visually appealing graphics and promotional materials, incorporating brand elements like our neon glow logo or patriotic themes for events (e.g., Memorial Day Murph Workout). •  Monitor social media performance using analytics tools and adjust strategies to increase engagement and follower growth (targeting 5,000-100,000 followers per platform). •  Implement paid ad campaigns on platforms like Google Ads, Facebook Ads, and Instagram, optimizing for ROI and lead generation. •  Craft email marketing campaigns and newsletters to nurture member relationships and promote special offers. *Brand & Strategy:* •  Align all digital content with FIT LIFE’s brand identity, ensuring consistency across web, social, and marketing materials. •  Analyze website and marketing performance using tools like Google Analytics, providing regular reports with actionable insights. •  Stay updated on fitness industry trends and competitor strategies to keep our marketing efforts innovative. •  Collaborate with club managers to highlight location-specific promotions or events. **Qualifications:** •  Bachelor’s degree in Marketing, Graphic Design, Web Development, or related field (or equivalent experience). •  3+ years of experience in web design/development and digital marketing, preferably in fitness, hospitality, or multi-location businesses. •  Proficiency in web design tools (e.g., Adobe XD, Figma) and CMS platforms (e.g., WordPress, Wix, Squarespace). •  Strong knowledge of HTML, CSS, and SEO best practices; JavaScript a plus. •  Expertise in social media management tools (e.g., Hootsuite, Buffer) and ad platforms (e.g., Meta Ads Manager, Google Ads). •  Experience with graphic design software (e.g., Adobe Photoshop, Canva) for creating branded visuals. •  Excellent written and verbal communication skills for crafting compelling marketing copy. •  Analytical mindset with experience using Google Analytics, social media insights, or similar tools. •  Ability to manage multiple projects and meet deadlines in a fast-paced environment. •  Passion for fitness and understanding of the health club industry is a plus. **Preferred Skills:** •  Experience managing websites with e-commerce or booking systems. •  Familiarity with video editing for social media reels or promotional content. •  Proven success growing social media followers and engagement (e.g., achieving 338+ Facebook friends or 150+ Instagram followers as a baseline). •  Ability to incorporate creative themes (e.g., fitness related material, Brand consistent verbiage and images, and patriotic designs for holidays) into marketing assets. **Compensation & Benefits:** •  Competitive salary based on experience (60,000 -75,000 annually, depending on qualifications). •  Company pays for 50% of medical insurance (after the required 90 day probation period for new employees is completed) and the employee pays for the other 50% as well as dental/ vision insurance. •  Complimentary gym membership for all locations. •  Opportunities for professional development and growth. **How to Apply:** Please submit your resume, a portfolio showcasing web design and marketing projects, and a brief cover letter explaining why you’re a great fit for FIT LIFE Health Clubs to jesse@fitlifehc.com. Applications will be reviewed on a rolling basis. **Note:** Candidates will be asked to provide examples of past website updates and social media campaigns, including metrics like follower growth or engagement rates. Compensation: $60,000.00 - $75,000.00 per year