Web Designer

Overview Based on the context of your hiring needs in Pensacola, FL, here is a tailored job description for a Web Designer focused specifically on revamping and modernizing an existing website. Since you are looking to hire quickly (3–7 days), this draft emphasizes "refresh" skills and immediate impact. Job Title: Web Designer (Website Revamp Specialist)Overview We are looking for a creative and technical Web Designer to lead the complete overhaul of our current digital presence. Our goal is to transform our existing website into a modern, high-performing platform that aligns with our current brand identity. You will be responsible for evaluating our existing site, identifying pain points in the user journey, and implementing a fresh, responsive design that prioritizes both aesthetics and conversion. Key Responsibilities for the Revamp Audit & Strategy: Conduct a comprehensive audit of the current website to identify outdated design elements, broken links, and UX bottlenecks. UI/UX Redesign: Create modern wireframes and high-fidelity prototypes that simplify navigation and improve the overall user flow. Visual Identity Refresh: Update the site’s visual language, including typography, color palettes, and imagery, ensuring consistency across all pages. Performance Optimization: Improve page load speeds and overall site performance during the transition to the new design. Responsive Implementation: Ensure the revamped site is fully optimized for mobile, tablet, and desktop environments. Content Migration: Oversee the seamless migration of existing content and SEO metadata to the new design to ensure no loss in search rankings. Accessibility Compliance: Update the site to meet WCAG standards, ensuring an inclusive experience for all users. Required Skills & Qualifications Proven Portfolio: Demonstrated experience specifically in website redesigns or revamps (please provide "before and after" examples if possible). Design Tools: Mastery of Figma, Adobe XD, or Sketch for prototyping; Adobe Creative Suite for asset creation. Frontend Knowledge: Strong understanding of HTML5, CSS3 (Sass/Less), and JavaScript to collaborate effectively with developers. CMS Expertise: Proficiency in managing and customizing themes within WordPress, Webflow, or Shopboard. SEO & Analytics: Ability to implement SEO best practices and utilize Google Analytics to track the success of the new design. Problem Solving: A "user-first" mindset with the ability to turn complex data into simple, beautiful interfaces. Bonus Points Experience with motion graphics or micro-interactions (Lottie, After Effects). Knowledge of A/B testing methodologies. Familiarity with Pensacola’s local market trends and audience demographics. Note: As this is an urgent hire, we are looking for a candidate who can hit the ground running and manage the project lifecycle from discovery to launch. Pay: From $15.00 per hour Benefits: Flexible schedule Work Location: Hybrid remote in Pensacola, FL 32503