Senior UX/UI Designer (Conversion & Product Experience Lead)

### **About Alpine** Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our **front-end experience**, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform. We are looking for a **Senior UX/UI Designer** who can translate complex buyer journeys into elegant, high-converting digital experiences. ### **What You Will Do** * Lead UX strategy, visual design, and interface systems across the entire Alpine website * Design high-conversion landing pages for 100+ HVAC buyer intents * Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience) * Build the Alpine design system (typography, components, responsive structure) * Redesign mobile-first user journeys with clarity, trust, and calmness * Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation * Contribute to brand identity refresh and visual storytelling across the site ### **What You Bring** * 5+ years of experience designing complex consumer-facing products or e-commerce experiences * A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking * Ability to simplify complex decision flows into intuitive user journeys * Strong visual taste and attention to detail * Experience working directly with developers in a product environment * Comfort with iterative design, prototyping, and data-informed decisions ### **Nice-to-Have** * Experience designing guided decision tools or configurators * Experience in home services, e-commerce, or marketplaces * Familiarity with CRO principles ### **Why This Role Matters** Alpine’s next decade depends on transforming our customer-facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front-end identity. **Benefits** * Group health insurance plus health savings account, 401k, paid time off, paid holidays, life insurance, short-term disability and more * Paid educational and professional development training * Work-from-home (remote) or hybrid Chicago-based * All computer equipment and training will be provided **About Us** Started in 2002, we are the first ecommerce company to sell pro-grade heating and cooling units directly to homeowners. As a team of forward-thinking innovators, we are working to provide HVAC solutions to homeowners in a way that: 1. Leads Americans away from using low efficiency and non-renewable HVAC appliances and towards high efficiency and all-electric ones, a key requirement for reducing the country’s dependency on fossil fuels and to slow global warming; 2. Provides a shopping experience for customers that’s so easy it’s almost fun, having them exclaim “wow!”, enabled through extreme operational competency; and 3. Prioritizes a harmonious win for customers, team members, the company and the environment. *Learn more and view all openings at:* [*careers.alpinehomeair.com*](http://careers.alpinehomeair.com/)