Retention Creative Designer
Comfrt ·
Posted May 10
Full-Time
About this role
**About Us:**
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.
About the Role:
Comfrt is looking for our next Retention Creative Designer who will own the visual execution of our retention channels end to end — designing high-performing email, SMS, and push creative that keeps our community engaged, drives repeat purchase, and brings the Comfrt brand to life across every lifecycle moment.
Responsibilities:
* Design all email creative end to end, including promotional campaigns, automated flow templates, loyalty program communications, transactional touchpoints, and re-engagement series
* Produce SMS-compatible imagery, GIFs, and MMS creative optimized for mobile rendering and click-through
* Create push notification visuals and supporting creative assets for lifecycle moments
* Own the visual testing roadmap for retention channels, including module-level A/B tests on imagery, layout, CTA design, hero treatment, and color
* Build and maintain a modular email design system within Klaviyo, enabling rapid template iteration without sacrificing brand consistency
* Partner with the Retention and CRM Campaign Manager on campaign briefs, translating copy and strategy into visual executions that are built to perform
* Collaborate with the Creative Director to ensure all retention creative aligns with brand standards and seasonal direction
* Analyze performance data alongside the retention team and apply findings to ongoing design decisions, with a point of view on what visual changes move the needle
* Support ComfrtClub loyalty program creative needs, including member communications, tier-specific messaging, and rewards-focused campaigns
* Support the design of onsite capture experiences including email and SMS pop-ups, working cross-functionally to create visually compelling opt-in moments that drive list growth
**What We Are Looking For:**
**Required**
* 3 or more years of graphic design experience with a portfolio demonstrating strong email and CRM creative, ideally for a DTC or ecommerce brand
* Deep understanding of email design best practices including mobile-first layout, dark mode compatibility, accessibility, and rendering across clients
* Proven experience designing for conversion, with an instinct for what visual choices drive action rather than just aesthetics
* Proficiency in Figma and Adobe Creative Suite
* Familiarity with Klaviyo or a comparable ESP, with hands-on experience building or working within email template systems
* Ability to move quickly, manage multiple concurrent briefs, and deliver polished work on tight timelines
* Strong communication skills and comfort working cross-functionally with marketing, creative, and data teams
* A portfolio that includes email, SMS or MMS, and ideally push creative
Nice to Have
* Experience designing for loyalty or membership programs
* Familiarity with A/B testing methodologies and translating performance data into design decisions
* Motion design or GIF production skills for email and SMS
* Experience with Figma component libraries or design systems
* Background in fashion, apparel, or lifestyle brands
How You Work
* You think about design through the lens of performance first. Beautiful and effective are not in tension for you.
* You are organized, self-directed, and able to prioritize without losing quality when the pace is high.
* You welcome feedback and use data as a creative input, not just a post-launch report card.
* You care about the details: pixel-level execution, consistent typography, and clean file organization matter to you.
* You are collaborative and low-ego. You can give and receive creative direction and know when to push back thoughtfully.
**Why Join Comfrt?**
* Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
* Work in a supportive, creative environment where your ideas and growth are valued.
* Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
* Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
*Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.*
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