Retention Creative Designer

Comfrt · Posted May 10
Full-Time
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About this role

**About Us:** Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.  About the Role: Comfrt is looking for our next Retention Creative Designer who will own the visual execution of our retention channels end to end — designing high-performing email, SMS, and push creative that keeps our community engaged, drives repeat purchase, and brings the Comfrt brand to life across every lifecycle moment. Responsibilities: * Design all email creative end to end, including promotional campaigns, automated flow templates, loyalty program communications, transactional touchpoints, and re-engagement series * Produce SMS-compatible imagery, GIFs, and MMS creative optimized for mobile rendering and click-through * Create push notification visuals and supporting creative assets for lifecycle moments * Own the visual testing roadmap for retention channels, including module-level A/B tests on imagery, layout, CTA design, hero treatment, and color * Build and maintain a modular email design system within Klaviyo, enabling rapid template iteration without sacrificing brand consistency * Partner with the Retention and CRM Campaign Manager on campaign briefs, translating copy and strategy into visual executions that are built to perform * Collaborate with the Creative Director to ensure all retention creative aligns with brand standards and seasonal direction * Analyze performance data alongside the retention team and apply findings to ongoing design decisions, with a point of view on what visual changes move the needle * Support ComfrtClub loyalty program creative needs, including member communications, tier-specific messaging, and rewards-focused campaigns * Support the design of onsite capture experiences including email and SMS pop-ups, working cross-functionally to create visually compelling opt-in moments that drive list growth **What We Are Looking For:** **Required** * 3 or more years of graphic design experience with a portfolio demonstrating strong email and CRM creative, ideally for a DTC or ecommerce brand * Deep understanding of email design best practices including mobile-first layout, dark mode compatibility, accessibility, and rendering across clients * Proven experience designing for conversion, with an instinct for what visual choices drive action rather than just aesthetics * Proficiency in Figma and Adobe Creative Suite * Familiarity with Klaviyo or a comparable ESP, with hands-on experience building or working within email template systems * Ability to move quickly, manage multiple concurrent briefs, and deliver polished work on tight timelines * Strong communication skills and comfort working cross-functionally with marketing, creative, and data teams * A portfolio that includes email, SMS or MMS, and ideally push creative Nice to Have * Experience designing for loyalty or membership programs * Familiarity with A/B testing methodologies and translating performance data into design decisions * Motion design or GIF production skills for email and SMS * Experience with Figma component libraries or design systems * Background in fashion, apparel, or lifestyle brands How You Work * You think about design through the lens of performance first. Beautiful and effective are not in tension for you. * You are organized, self-directed, and able to prioritize without losing quality when the pace is high. * You welcome feedback and use data as a creative input, not just a post-launch report card. * You care about the details: pixel-level execution, consistent typography, and clean file organization matter to you. * You are collaborative and low-ego. You can give and receive creative direction and know when to push back thoughtfully. **Why Join Comfrt?** * Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness. * Work in a supportive, creative environment where your ideas and growth are valued. * Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! * Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.   *Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.*

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