Graphic Designer; mid-senior
Fridababy · Louisville, Kentucky ·
Posted 1 weeks ago
Full-Time
About this role
Position: Graphic Designer (mid-senior) Who We AreParenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes allbefore noon. That’s where we come in. Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win Knowing we’re helping parents everywhere feel a little more human and a little less alone.How You Will Make an ImpactFrida is looking for a Sr. Graphic Designer to join our marketing team and play an integral part in shaping and curating the Frida brand. The Sr. Graphic Designer will be responsible for creating and implementing design solutions to meet the growing demands of the business and will work to help bring the brand to life at all customer touchpoints.Responsibilities to include:Responsible for design and production in a wide variety of formats including, digital, print, packaging, and presentationsExecute and deliver an array of brand assets for the Frida website, emails, social and editorial platforms, advertisements, and in-store collateralMonitor projects through production including concepting, production, quality control and releaseResponsible for designs that are on strategy and reflect brand’s personality while ensuring brand consistency across all channelsManage time constraints across all design projectsStay current on all trends and the latest technological advancesPhoto retouching when neededMeet with Marketing Director on weekly basis to understand marketing/creative prioritiesOther projects as assignedWhat You Will NeedBachelor’s Degree in Design or related field5+ years of graphic design experience, preferably within a marketing or creative agencyExtensive experience with Adobe Creative Suite 5.5+, especially the following:Figma expert. Illustrator: Must be at expert level and know major points of application when applied to Print and DigitalPhotoshop: Must be at expert level and know major points of application when applied to Print and Digital. Must be familiar with using application for digital productivity including Smart Objects, Layer Comps and Applying Effects)InDesign: Must be at expert level and know major points of application when applied to PrintAfter Effects is a plus. Must be able to storyboard a vision in Illustrator as a minimum.Solid understanding of digital printing processesKnowledge of photography, illustration, typography and digital formats preferredKnowledge of preparing and releasing banner ads, website pages, and email campaignsCoding for Mailchimp, a plusSolid design skills in print, web/digital, multi-page collateral, multimedia, and videoAbility to work in a fast-paced environment in which requirements &…
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