Graphic Designer for women's health CPG brand

We're looking for a part-time contract creative and graphic designer to evolve how Cadence OTC shows up. We have a creative agency that has already established our brand guidelines; you'll partner directly with marketing leadership and our agency partners to help lead the day-to-day design needs and to push our visual identity and tone of voice forward and bring it to life across still and motion work.  This is not a production-only seat. We want someone who asks why before how, pushes back with a point of view. You'll also be the keeper of our brand standards and our creative library, so that everything we put out is consistent and easy to find.  COMPENSATION: $70 - $100/HR What you'll do -- Expand the brand look & feel  Partner with marketing leadership to evolve how Cadence OTC's visual identity and tone of voice show up as we expand into new brand campaigns, storytelling, experiential moments and PR that show who we are and what we stand for Translate positioning and messaging for current and upcoming products into clear creative concepts Extend our existing brand guidelines where needed, such as new templates, motion and video, and photography direction Bring a creative point of view to briefs: challenge assumptions, propose ideas, and tie creative choices to audiencesCreate static and motion work  Concept, design and deliver static assets for paid media (digital, social and display ads), experiential marketing programs (events, activations, sampling), PR (press kits, media assets, announcements), web, email and sales materials Shoot, edit and produce short-form video and motion graphics for paid media, experiential programs, PR, web and product education Partner with our media, organic social and packaging design teams so every touchpoint feels like one brand Adapt creative for each channel and format while keeping it on brand Manage outside freelancers, photographers or agencies when needed Protect brand standards  Review all creative, internal and external, to make sure it follows brand guidelines Work with cross-functional partners to keep product claims and regulated content accurate and compliant in creative Organize & managing the asset library  Design and set up an organized asset filing system: folder structure, naming conventions, version control and access Keep the library current, archive outdated assets, and make it easy for the team and partners to find the right file Set up simple processes for creative requests, timelines and approvals What you bring  5+ years of brand, graphic or creative design experience (in-house, agency, or contract) with a portfolio showing both still and motion work Hands-on brand identity experience: you've worked within established brand guidelines and helped a brand evolve without losing consistency Video skills from concept to final cut: shooting/developing, editing and motion graphics Comfortable in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and in Figma  Strong eye for typography, layout, color and storytelling Highly organized, with experience setting up and maintaining a digital asset system (Google Drive, Dropbox, or a DAM tool) Clear communicator who takes feedback well and is comfortable giving it Able to manage several projects at once and hit deadlines in a fast-moving startup Flexible hours throughout the week, and based in the San Francisco Bay Area. Mostly remote with some in-person time in our Oakland office.  Nice to have  Experience in consumer health, wellness, beauty or CPG brands Experiential, event or trade show design experience Copywriting skills, or experience developing a brand voice alongside a writer Photography or art direction for photo shoots Familiarity with AI design and video tools What success looks like  First 30 days: Audit existing brand assets and files, learn our products and audiences, and deliver first projects First 90 days: Propose ways to evolve how the brand shows up with marketing leadership, launch an organized asset library, and ship static and video work for a live campaign First year: The brand looks and sounds consistent everywhere it shows up, every launch goes out on-brand, and the team can find any asset in minutes Room to grow: This starts as a part-time contract. If it's a strong fit, the role can grow with Cadence OTC: more hours, a move to full-time employee, and over time leading creative direction or building a creative team.