Graphic Designer

Colton RV & Marine · North Tonawanda, New York · $41,500–$58,000 a year · Posted 1 weeks ago
Full-Time
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About this role

Description **Colton RV & Marine** is a leading dealership in the RV and marine industry, dedicated to providing top-notch customer experience to help our customers make memories! We are currently seeking a creative and motivated Graphic Designer to join our marketing team. Essential Functions: * **Design and Development:** Create visually compelling designs for a variety of marketing materials, including brochures, flyers, social media graphics, email campaigns, and website content. * **Brand Consistency:** Ensure all designs align with the Colton RV & Marine brand guidelines. Along with sister companies: Airstream of Buffalo and Budget RV Outlet of Buffalo * **Collaboration:** Work closely with the marketing team to develop creative concepts and campaigns that effectively communicate our brand message. * **Project Management:** Manage multiple design projects simultaneously, ensuring deadlines are met while maintaining high-quality standards. * **Software Utilization:** Utilize Adobe Creative Suite, including InDesign, Illustrator, and Photoshop, to produce high-quality designs. * **Industry Research:** Stay updated on industry trends and competitors to continuously innovate and improve design strategies. * **Feedback Integration:** Accept and incorporate feedback from various stakeholders to refine designs and achieve the best results. Requirements **Education:** * Bachelor’s degree in Graphic Design, Visual Communications, or a related field, or equivalent work experience. **Experience:** * Minimum of 1-2 years of experience in graphic design or marketing graphic design, preferably with event- or retail-driven industries * Proven portfolio showcasing a range of design projects and proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop). **Work Requirements:** * Strong understanding of design principles, typography, color theory, and layout design. * Ability to work in a fast-paced environment with tight deadlines. * Flexibility to adapt to changing priorities and handle multiple tasks simultaneously. * Passion for the RV and marine industry is a plus. **Knowledge, Skills, and Abilities:** * **Creative Thinking:** Ability to generate innovative ideas and concepts for various marketing initiatives. * **Technical Skills:** Proficiency in Adobe Creative Suite and other relevant design software. * **Attention to Detail:** High level of accuracy and precision in design work. * **Communication:** Strong verbal and written communication skills to collaborate effectively with team members and stakeholders. * **Self-Motivation:** Self-starter with the ability to work independently and as part of a team. * **Team Player:** Collaborative attitude, willing to contribute to team efforts and support colleagues.

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