Graphic Designer

**JOB DESCRIPTION:** Graphic Designer **Department:** Marketing **Location:** Milwaukee, WI **Schedule:** Full Time **Status:** Exempt **Reports to:** VP Marketing **Job Summary** The Graphic Designer plays a key role in shaping and executing the visual identity of Lowlands Hospitality and its portfolio of restaurant, beverage, and retail brands. This position is responsible for creating compelling, on-brand creative across digital, social media, email marketing, advertising, merchandise, packaging, and in-store materials. Working closely with the Marketing team, Operations, and Senior Leadership, the Graphic Designer helps bring concepts to life through thoughtful design, engaging storytelling, and trend-forward creative that enhances the guest experience and supports business growth. **Job Duties** * Create and produce visual assets for a multi-brand portfolio including restaurants, beverage brands, retail products, and emerging concepts. * Design materials for integrated marketing campaigns across digital, social media, email, print, advertising, and in-store channels. * Collaborate with the social media team to develop engaging, platform-specific creative content. * Ensure brand consistency across all touchpoints while contributing fresh and innovative design ideas. * Support new concept launches, menu promotions, seasonal campaigns, and special events through creative design. * Maintain and organize brand assets, templates, and design files. * Work closely with Marketing, Operations, and Leadership to translate business objectives into effective visual communications. * Stay current on design trends, tools, and best practices, bringing new ideas and inspiration to the team. * Manage multiple design projects simultaneously while meeting deadlines and maintaining a high level of quality. * Create inclusive and engaging work that resonates with the diverse audiences we serve. **Culture Expectations - Our Code of Culture** * We create gezellig experiences * We treat each other with respect * We inspire positivity * We take initiative * We act with integrity * We strive for success **Preferred Qualifications** * 2–5+ years of professional graphic design experience, preferably in hospitality, food & beverage, retail, or lifestyle brands. * Strong portfolio demonstrating expertise in branding, marketing campaigns, digital design, and print production. * Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); experience with additional creative tools is a plus. * Understanding of social media design best practices and digital marketing principles. * Strong attention to detail, typography, layout, and visual storytelling. * Ability to manage multiple projects, prioritize effectively, and work in a fast-paced environment. * Excellent communication and collaboration skills. * Passion for hospitality, branding, and creating memorable guest experiences through design.