Enrollment Counselor

The Enrollment Counselor / Territory Manager is responsible for recruiting, enrolling, and yielding a diverse and talented class of students to Pennsylvania College of Art & Design. This role blends relationship-driven recruitment with data-informed strategy—managing a defined geographic territory while contributing to national pipeline development across PCA&D’s undergraduate programs, including Animation & Game Art, Creative Writing, Design Thinking, Fine Art, Graphic Design, Illustration, Live Experience Design & Production (LiveX), and Photography & Video. Success in this role will be defined by the ability to: Build and sustain inquiry and applicant pipelines within assigned territories Translate student interest into applications, admits, and deposits Deliver high-impact, personalized recruitment experiences (in-person and virtual) Utilize CRM data to inform strategy and improve conversion outcomes As a core member of the Enrollment team, the counselor collaborates closely with Marketing, Financial Aid, Academic Departments, and external partners to support institutional enrollment goals. About Pennsylvania College of Art & DesignAt Pennsylvania College of Art & Design, we believe that creatives design the future. Located in the heart of Lancaster, PCA&D offers a dynamic, studio-based education within a vibrant creative community. As a member of Association of Independent Colleges of Art & Design, PCA&D combines rigorous studio practice with industry-relevant learning, preparing students to thrive as artists, designers, and creative professionals. Key Responsibilities 1. Territory Management & Student Recruitment Manage a defined geographic territory (regional and/or national) Develop and execute an annual recruitment plan (travel, school visits, events, communications) Build relationships with: High school counselors and educators Community-based organizations Transfer institutions and community colleges Identify and grow “right-fit” student pipelines aligned with PCA&D programs 2. Travel, Events & Representation Represent PCA&D at: High school visits and college fairs National portfolio days and recruitment events On-campus programs (Open Houses, Accepted Student Days, portfolio reviews) Plan and execute territory-based and virtual recruitment events Deliver engaging presentations that reflect PCA&D’s brand and programs 3. Student Engagement & Yield Strategy Guide prospective students and families through the admissions process from inquiry to deposit Conduct admissions interviews and portfolio reviews (as applicable) Execute targeted yield strategies, including: Personalized outreach (email, phone, SMS) Event follow-up and conversion campaigns Collaboration with Financial Aid on affordability conversations Support admitted student engagement and reduce summer melt 4. CRM, Data & Reporting Utilize Slate to: Manage territory activity and communication plans Track student engagement and funnel progression Maintain accurate and timely data entry Monitor performance metrics including: Inquiry generation Application completion Admit-to-deposit conversion Contribute to reporting on territory performance and ROI 5. Marketing & Communications Collaboration Partner with Marketing to: Execute territory-specific campaigns Provide feedback on messaging and student insights Support content development (student stories, program highlights, social media) Ensure consistent, on-brand communication aligned with PCA&D voice and strategy 6. Cross-Functional Collaboration Work closely with: Academic departments and faculty Financial Aid team Student Life and Residence Life Support program-specific recruitment efforts, including: Portfolio-required majors Interview-based programs such as Live Experience Design & Production 7. Access, Equity & Compliance Promote access and opportunity for: First-generation students BIPOC students Pell-eligible populations Ensure compliance with institutional policies and regulations (FERPA, etc.) Pay: $35,000.00 - $50,000.00 per year Benefits Dental insurance Health insurance Life insurance Paid time off Retirement plan