Creative Strategist, Paid Media (Ryze Superfoods LLC; Austin, TX)

**COMPANY** 🌱 ============= RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement 🏠, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee ☕🍄 delivering clean energy ⚡, mental clarity 🧠, and immune support 🛡️. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth 📈 and a community of over 1 million active subscribers. 🎉 DTC remains the foundation, but RYZE has expanded into mass retail 🛒, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027 🚀. RYZE is uniquely positioned to redefine how people think about daily wellness. ✨ We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started! 🌱🔥 **WHAT YOU'LL DO** 🎯 ==================== The Paid Media Creative Strategist owns the creative and messaging strategy for paid media and search-driven campaigns, with a strong focus on static ad formats. This role drives performance-focused creative development through data analysis, structured testing, and cross-functional collaboration to support customer acquisition, revenue growth, and scalable digital marketing performance. **WHAT YOU'LL DO** 🎯 -------------------- ****Paid Media Creative Strategy (Static Ads)**** * Own the creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats. * Develop campaign concepts, creative frameworks, and testing roadmaps aligned to acquisition and revenue goals. * Establish scalable creative strategies that improve performance across digital advertising channels. * Translate brand positioning into performance-driven creative executions. ****Performance Analysis, Tracking & Reporting**** * Analyze digital marketing performance of static creatives using key metrics including: + Click-through rate (CTR) + Customer acquisition cost (CAC) + Cost per acquisition (CPA) + Return on ad spend (ROAS) + Campaign-level KPIs * Translate performance data into actionable insights and strategic recommendations. * Deliver regular reporting and performance updates to marketing leadership. ****Creative Optimization & Experimentation**** * Optimize creative assets, messaging, and formats based on performance trends and audience behavior. * Lead structured experimentation programs including A/B testing and creative testing frameworks. * Apply funnel and conversion insights to continuously improve engagement and conversion efficiency. * Identify winning creative patterns and scale high-performing concepts. * Docusign Envelope ID: E0B9858F-C262-48B9-B885-EF1ECA1891AF ****Leadership & Quality Assurance**** * Lead and manage designers and QA support teams. * Set creative priorities and ensure alignment with marketing and performance objectives. * Review deliverables to maintain quality, accuracy, and brand consistency. * Oversee workflows, timelines, and asset delivery across campaigns. ****Cross-Functional Collaboration**** * Partner closely with media buying, performance marketing, CRO, and analytics teams. * Align creative strategy with paid media execution and search marketing objectives. * Integrate performance learnings into ongoing creative planning and scaling strategies. * Support integrated marketing initiatives across multiple digital channels. ****Digital Retail & E-Commerce Creative Strategy**** * Develop and optimize creative assets for digital retail platforms such as Amazon and Target. * Ensure assets meet platform specifications while maintaining conversion-focused messaging. * Align creative execution with search visibility and e-commerce performance goals. ****Conversion Rate Optimization & Content Funnels**** * Collaborate with CRO teams on advertorials, listicles, and content-led landing experiences. * Contribute to visual direction, messaging hierarchy, and testing strategies. * Support initiatives designed to improve website conversion rates and funnel efficiency. ****Campaign Planning & Multi-Channel Execution**** * Support planning and execution of online marketing initiatives across paid media and performance channels. * Help define campaign concepts, rollout strategies, and testing plans. * Ensure creative readiness across platforms and campaign launches. * Supervise: Graphic Designers **WHAT WE'RE LOOKING FOR** 🔍 ---------------------------- * Bachelor’s degree in Marketing, Advertising, Communications, or related field * 3 years of experience as a Paid Media, Creative Strategy, Performance Marketing, or Digital Advertising. **WHY JOIN RYZE 🌟** ------------------- * This isn't just an editing role—it's an opportunity to become a stronger performance creative, understand what makes ads convert at scale, and grow within a fast-moving creative team. * Learn directly from performance data: see which ads are winning, understand why they're working, and use those insights to improve your own creative decisions. * Learn from top-performing creatives in weekly creative and learning sessions where we break down winning ads, consumer psychology, performance marketing principles, and new creative approaches. * Work with the latest AI creative tools, with access to leading AI video, image, voice, and generation platforms. * Continuous learning & development, with access to courses, internal resources, tutorials, and ongoing experimentation with new tools and techniques. * Room to grow beyond the editor role as RYZE's creative team expands, with opportunities to step into leadership, management, training, and specialized creative roles. * High creative ownership: contribute ideas, experiment with new formats, and help shape how RYZE approaches performance creative. * Performance-based bonuses for strong-performing creatives when their ads reach key performance milestones. **WHAT WE OFFER** 🌟 =================== **Benefits** ------------ * Competitive hourly or monthly contract compensation 💰 * Opportunity to work on high-impact performance creative for a fast-growing brand 🚀 * Access to RYZE creative assets, tools, templates, and performance insights 🎨