Creative Editor – Multi-Brand Marketing

BlueCrest Group · Sarasota, Florida · $50,000–$55,000 a year · Posted Apr 20
Full-Time
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About this role

Overview We're looking for a Creative Editor to own all digital creative and brand voice across four distinct brands: a hunting lease platform, premium furniture company, marine/commercial lighting manufacturer, and mobile app division. You'll be the voice and visual guardian of our brands—ensuring every piece of creative (video, static graphics, ads, website copy, emails, social posts) is on-brand, psychologically compelling, and executed at a professional standard. This is for someone who understands that great creative isn't just beautiful—it's persuasive. It answers "what's in it for me?" before the audience finishes reading. What You'll Own Brand Voice & Messaging Write and edit all digital copy: website, email, ads, social posts, landing pages, CTAsDevelop and maintain distinct voice guidelines for each brandEnsure consistent tone, messaging, and psychology across all channelsProofread everything—grammar, tone, clarity matterCreative Direction & Approval Review all visual assets (designs, videos, graphics, photography) before they go liveProvide creative feedback and direction to internal and external designers/videographersMake final calls on creative quality—you're the editorial checkpointIdentify when something works and when it doesn't, and articulate whyContent Creation & Curation Create and edit video content (short-form for social, long-form for YouTube, tutorials, testimonials)Direct photoshoots and video production—communicate the creative visionDevelop social media content calendars and manage posting strategyCreate email campaign copy and landing page messagingDesign and optimize ad copy for paid channels (Google, Meta, etc.)Brand Development Evolve brand guidelines as the brands growMaintain brand consistency across web, apps, packaging, social, email, and adsIdentify brand inconsistencies and fix them proactivelyWho We're Looking For Required 3+ years of experience in creative writing, content marketing, or brand marketingStrong background in copywriting and digital content creationProven ability to write persuasive, conversion-focused copyExperience editing and directing creative projects (video, design, photography)Excellent command of grammar, tone, and voiceUnderstanding of e-commerce, consumer psychology, and "WIIFM" (What's In It For Me) messagingComfortable making confident decisions without constant approvalPortfolio of creative work you're proud ofPreferred Experience with consumer brands or lifestyle productsVideo editing or video direction experienceSocial media content creation and strategyA/B testing and conversion optimization understandingFamiliarity with Shopify & KlaviyoExperience working with remote or contract creative teamsBackground in outdoor, marine, furniture, or app-based product brandsWhat Makes This Different Four distinct brands — you'll develop multiple voices, not just oneGrowth-focused environment — you'll work with teams actively scaling these brandsCollaborative culture — you'll partner closely with project managers, designers, and product teamsOwnership mentality — high autonomy, high impactLearning opportunity — e-commerce, SaaS, apps, and direct-to-consumer brands all in one roleWhy Join You're hungry to build brands. You understand that creative isn't decoration—it's persuasion. You want to work somewhere your work directly impacts revenue. You want to grow fast, work with people who care about quality, and see your creative actually move the needle. This is a collaborative role. You'll raise the bar for everyone. Pay: $50,000.00 - $55,000.00 per year Benefits: Paid time offWork Location: In person

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