Creative Director

**About Bullish** ----------------- Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include: **Bullish** **Exchange** – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar. **CoinDesk** **Indices** – a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries. **CoinDesk** **Data** - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics. **CoinDesk** **Insights** – a digital asset media and events provider and operator of [Coindesk.com](http://coindesk.com/), a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- **Reports to:** VP, Creative **The Opportunity** We are seeking a **Creative Director** to lead the next chapter of brand expression and creative execution. This is a hands-on, high-impact role that pairs creative vision  with disciplined craft across an ecosystem of brands spanning crypto-finance and media. You will set an ambitious creative bar, bring bold ideas to life, and help shape how our brands evolve across audiences, products, content, and technology. *This role is based in NYC and will be required to work onsite at our office a minimum of 4 days per week.* ****What You'll Do:**** * ****Lead the creative expression**** for our brands across marketing, events, business, editorial, web, and media surfaces. Set an ambitious bar for craft and originality. * ****Steward and evolve the brand systems**** as they mature, deepening visual language, motion, and imagery across touchpoints, supporting new audiences and products, and rewiring the brands for the AI era. * ****Develop opportunities for brand motion**** by establishing how brand moments move, transition, and show up across digital, social, product, and events. * ****Direct and contribute to creative output at the project and program level**** by guiding designers and marketing partners through roadmapping, briefing, ideation, critique, and delivery. * ****Champion a modern, exploratory creative practice,**** actively experimenting with AI workflows, emerging tools, mediums and design technologies and translating that exploration into useful creative applications. * ****Keep the brand systems moving and useful**** by developing the assets, extensions, templates, and guides teams need to execute at a high level, including brand portals, partner-facing guides, LLM- and connector-ready brand inputs, and corporate templates. * ****Partner cross-functionally**** with Marketing, Media, Product, Events, Business, and executive leadership to ensure creative work solves the right problems with aesthetic ambition. * ****Deliver hands-on, 360° creative across the ecosystem,**** spanning digital and product marketing, campaigns, sales and business collateral, event production, research reports, social, multimedia, product lines and launches. * ****Support group-level creative needs**** including office branding, internal communications, swag and other company-wide creative services. * ****Inspire and elevate the team,**** modeling rigorous refinement, curiosity, prioritization, and accountable execution while helping build a culture where craft is the standard. **What You Have:** * 10+ years leading brand and digital creative at a strong studio, agency or in-house team, with a portfolio that sets a high bar for visual ambition. * Proven ability to build and evolve brand systems that scale across audiences, products, and touchpoints. * Track record of making ambitious work happen without a big team behind you. * Editorial taste and a producer mindset. Strong judgment around typography, pacing, imagery, sequence, and curation, paired with the ability to own the process, solve problems, manage stakeholders and deliver. * Mastery of Figma and Adobe Creative Suite, with strong digital design fluency and the production discipline and file etiquette you would want the team to adopt. * Outstanding presentation, visual communication, and storytelling skills. * A clear point of view on craft and where design is going, and a collaborative approach that prioritizes the end-viewer/user experience. * Strong intuition for motion language, timing, and animation principles, and the ability to direct motion through storyboards, key art and asset playbooks. Hands-on experience with After Effects, Rive, Lottie or similar is a significant advantage. * Ability to direct and elevate other designers, giving smart critique, raising the level of the work and steering teams toward strong solutions. * Comfort operating across a global, cross-functional organization, including teams in the U.S., Cayman, London, and Hong Kong. ****Bonus Points For:**** * Crypto, financial services, or media brands. * Leading or contributing to brand refreshes and multi-brand portfolios. * Editorial or publishing-tier design background. * 3D, WebGL, Framer, Midjourney, and generative or prompt-based tooling. * Proficiency with project management tools. *Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $228,000 - $255,000 + discretionary annual target bonus + performance incentives/benefits. The offered salary will be reflective of job-related knowledge, skills and commensurate experience.* **Bullish is proud to be an equal opportunity employer. We are fast evolving and striving towards being a globally-diverse community. With integrity at our core, our success is driven by a talented team of individuals and the different perspectives they are encouraged to bring to work every day.**